NASASocial Explained – How Social Media “Tweeps” made it to JPL Labs to see the Mars Landing
By Ben Lachman – PR and Marketing Assistant
The NASASocial program is a program in which NASA hosts citizen journalists at events. It started in 2009, when NASA held its first ‘Tweetup’ on the social media outlet called, Twitter. It was originally for citizen journalists that were active on Twitter called ‘Tweeps’. The program has been very successful; bringing thousands of people into an online conversation about our national space program.
The process started with an application that was sent to NASA. Out of 2,500 applicants I was selected, along with 24 other ‘Tweeps’, to watch the Mars Scientific Laboratory (MSL) NASA Social (in layman’s terms, social media people watching and tweeting about all we experienced/witnessed when the rover ‘Curiosity’ landed on Mars). This event was held in Pasadena, CA at NASA’s Jet Propulsion Laboratories (JPL) over three days period, August 3rd through the 6th. Attendees were diverse in age, careers and geographic locations; however, the one thing we all had in common was an interest in science and social media.
Over the next few days we will post a blog about my experience attending the NASA Social. If you are interested in the program and want to apply please see the information below. It was a great experience, as you will find out. For more information: